09 Mar, 2025
NEW DELHI: Behind the Bharatiya Janata Party’s victory in Delhi Assembly elections, which came after a 27-year gap, lies a story of deep cultural connection, meticulous grassroots mobilisation, and the relentless efforts of two men from the organisation—Pawan Rana and Santosh Ojha—who, along with other party functionaries and leaders, orchestrated BJP’s resurgence from behind the scenes.
Santosh Ojha, who took charge of BJP’s Purvanchal Morcha in August 2024 after the premature removal of Neeraj Tiwari, focused on mobilising Purvanchali voters by invoking their deep-rooted cultural and historical identity. Understanding the emotional struggles of migration, Ojha and his team crafted a campaign rooted in cultural pride rather than aggressive rhetoric. They reminded the 30-35% Purvanchali voters about the rich legacy of Chanakya, Chandragupta Maurya, Nalanda University, Lord Mahavir, Guru Gobind Singh, Lord Ram of Ayodhya, Bismillah Khan, and Veer Kunwar Singh. They assured them that they were not ‘weak’ or ‘dependent’ simply because they were receiving doles or favours from AAP leaders in exchange for their votes.
His team ensured that 256 mandals across Delhi received essential ‘puja samagri’ during Chhath, the most sacred festival for Purvanchalis. Over 500 Chhath Puja committees were directly engaged, transforming BJP from a distant political entity into an active partner in the community. Beyond religious logistics, Chhath ghats were cleaned, cultural performances were curated with support from the Ministry of Culture, and Ojha’s lobbying efforts resulted in the Lieutenant Governor declaring Chhath a public holiday in Delhi—a move that struck a deep emotional chord with Purvanchali voters.
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